“For jewelry in China, look to Shenzhen. For jewelry in Shenzhen, look no further than Shuibei.” Shuibei in Luohu District, Shenzhen is a glittering landmark of China’s gold and jewelry industry. Official data shows the gold and jewelry industry in Luohu District accounts for approximately 50% of China’s wholesale market share and about 70% of physical gold delivery volume in the Shanghai Gold Exchange. More than just a manufacturing hub with concentrated resources, Shuibei leads the industry with top-tier design and production capabilities, being not only a “factory” but as a “trendsetter” for global fashion, which makes it the barometer and bellwether of China’s gold and jewelry market.

Building on its profound industrial foundation, Shuibei is now writing a new chapter with design as pen. This design challenge dives into the convergence of traditional Chinese culture and Gen Z’s chic culture. Global design talents are invited to join this golden collaboration to root “China-Chic”, style trendy outfits, and create fun, playful pieces, thus allowing the golden brilliance of the new era to blossom atop Shuibei’s industrial chain.

Whether you are an emerging talent with design dreams or an established creator deeply rooted in the industry, this golden creative feast offers a platform to hone your inspiration into trend-leading jewelry masterpieces and further polish the luster of Shuibei’s reputation as “China’s Jewelry Capital” amidst waves of innovation.

Eligible participants:

domestic and international apparel companies, fashion design schools/colleges, independent design studios, individual designers, etc.

Schedule:

Call for submissions: from now until 24:00, October 14, 2025

Evaluation: October 18, 2025

Announcement of award winners and award ceremony: October 29, 2025